What I Know About Running Coffee Shops

Opening a coffee shop may seem like a simple venture, but the reality is that it requires a lot of hard work, dedication, and knowledge to be successful. Colin Harmon, the founder of 3fe Coffee, is one of the leading figures in the specialty coffee industry, and his book "What I Know About Running Coffee Shops" is a must-read for anyone who is interested in opening their own coffee shop.

In this book, Harmon shares his wealth of experience and knowledge, providing valuable insights into the key aspects of running a successful coffee shop. From choosing the right location and designing the perfect layout to selecting the right equipment and hiring and training staff, Harmon covers all the essential topics that any aspiring coffee shop owner needs to know.

One of the standout features of the book is Harmon's no-nonsense approach to the coffee business. He emphasizes the importance of quality in everything from the coffee beans to the customer service, and he stresses the need for constant improvement and innovation in order to stay ahead of the competition.

Harmon also recognizes the importance of building a strong brand identity and establishing a loyal customer base. He provides practical advice on how to create a unique brand image and how to engage with customers through social media and other marketing channels.

In addition to sharing his own experiences and insights, Harmon also includes interviews with other successful coffee shop owners from around the world. These interviews provide valuable perspectives on different approaches to running a coffee shop and offer inspiration for aspiring entrepreneurs.

Overall, "What I Know About Running Coffee Shops" is an invaluable resource for anyone who is serious about opening a coffee shop. It is written in a clear and accessible style, and it is full of practical advice and real-world examples that will help any coffee shop owner succeed. Whether you are a seasoned veteran of the coffee industry or a newcomer looking to start your own business, this book is an essential read.